From February 25 to 28, the traditional N’cwala ceremony was held to celebrate the first harvest. This year, the bookmaker 1xBet Zambia joined the celebration for the first time, rejoicing in the first harvest alongside the ceremony participants and drawing valuable prizes as part of a branded promo.
In 2026, 1xBet Zambia sponsored N’cwala for the first time and was featured across all key areas of the event. Promoters in branded outfits worked at the booths and throughout the venue, informing visitors about the brand’s offers and inviting them to take part in the Wheel of Fortune promo.
The rules were simple: participants had to make a deposit and place a bet of at least 100 ZMW on the 1xBet zm platform. After that, they could try their luck in Wheel of Fortune and were guaranteed to receive one of the branded prizes. The gifts included caps, T-shirts, bracelets, and sunglasses. The super prize drawings generated even more excitement: three smartwatches were given away every day!
For the winners, such a reward was one of the highlights of the holiday: their joy, amazement, and vivid emotions quickly spread to those around them, adding even more energy to the event.
N’cwala is considered one of Zambia’s most significant traditional festivals. It is celebrated by the Ngoni people on the last Saturday of February in Mtenguleni Village in Chipata. Participants in the sacred ceremony give thanks to God for the new harvest, honor their ancestors, and strengthen their unity under the leadership of the Paramount Chief Mpezeni IV.
In 2026, more than 500,000 people gathered to celebrate this spectacular event and experience the festive atmosphere, twice as many as the previous year.
Participating in N’cwala allowed 1xBet Zambia to showcase its brand to thousands of potential customers and delight players with souvenirs and valuable grand prizes. The company plans to join the first harvest festival again in 2027.
